CASE STUDY: BEAUTY BRAND

Style Edit is a line of hair care designed to address the most pressing hair care concerns all women face.

VPR was hired to handle the consumer launch of Style Edit, a hair care line designed to address specific hair issues that all women face. VPR successfully handled media relations, influencer engagement, social media management, event planning and more for this up and coming brand. 

SE_logo.jpg

SECURED PLACEMENTS

 

 

CASE STUDY: COSMETIC DENTIST

The Dental Parlour is an iconic New York City dental practice opened in 1971 by Dr. Myron Finkel.

VPR was hired shortly after he was joined by his son, cosmetic dentist Dr. Sivan Finkel and the Sutton Place practice underwent extensive renovations. Our mandate has been to raise awareness of the truly innovative work of The Dental Parlour through media relations.

SECURED PLACEMENTS

 

 

CASE STUDY: PLASTIC SURGEON

Dr. Dana Khuthaila is a talented plastic surgeon with beautiful offices on Central Park South.

VPR was retained to help build awareness surrounding her cosmetic and reconstructive practice shortly after she opened her practice. Our work consisted mainly of media relations, which included media outreach as well as a media event attended by representatives from top tier media including The Dr. Oz Show as well as E! News.

 

SECURED PLACEMENTS

 

 

CASE STUDY: PERIODONTAL PRACTICE

The Diamond Schlesinger Group is a leading periodontal practice on New York City’s famed Madison Avenue.

VPR was hired to help change the perception of periodontics as an unknown specialty and encourage new and existing patients to better understand how periodontics can play a role in their overall health and wellness. Our goals were met through a combination of media relations, social media management, and marketing initiatives.

SECURED PLACEMENTS

 

 

CASE STUDY: BEAUTY BRAND

Borghese is an iconic beauty brand launched by Revlon in 1956 and endures today based on its rich tradition of blending classic Italian beauty with breakthrough scientific research.

VPR was hired to reintroduce the brand to media after a period of exciting change for the house. Our work has focused on media relations and event production.

SECURED PLACEMENTS