We were thrilled this summer to design and host a launch event for Style Edit at their beautiful Soho, NYC showroom. Style Edit is a brand new line of hair care products designed by chemists and hairstylists to address the most pressing hair concerns all women face. The line launched with a root concealer spray and a dry shampoo and this summer they debuted their latest product in the root concealer category - root touchup. It has been well received by media with coverage on Yahoo! Beauty, InStyle.com and more already printed. 

Style Edit recently appeared on InStyle.com

This event was designed to deepen media engagement with Style Edit and to launch the third product in the line. Our guest list included beauty editors from the most influential national print magazines and web outlets. We are proud to say that we had representatives from Real Simple, Good Housekeeping, Cosmopolitan, Marie Claire, W Magazine, Yahoo Beauty, Spa Week, The NY Daily News - all major targets for the brand - in attendance. It was a great evening and we thought we'd share some pictures here {thanks to Morgan Bayard of Morgan Bayard Photography for brilliantly capturing such an incredible evening!}.

Guests were immediately welcomed into the space with a reminder of the brand's mission, our products of honor and some delicious, branded treats. 

Guests were immediately welcomed into the space with a reminder of the brand's mission, our products of honor and some delicious, branded treats. 

Social Media was front and center - #DreamHair was our hashtag of the night.

Social Media was front and center - #DreamHair was our hashtag of the night.

Superb catering provided by Charles Chen TV

Superb catering provided by Charles Chen TV

The beautiful bar featured Dreamtinis and Dreamsicles

The beautiful bar featured Dreamtinis and Dreamsicles

The pretties (and truly most delicious) cake pops from The Hudson Cakery

The pretties (and truly most delicious) cake pops from The Hudson Cakery

The scene

The scene

No event is complete without an amazing gift bag.

No event is complete without an amazing gift bag.

Lots of 'gramming to do {Social Media Stylist Tiffany Pinero in action}

Lots of 'gramming to do {Social Media Stylist Tiffany Pinero in action}

It's all about the product demo

It's all about the product demo

A Dream Hair event would hardly be complete without one of our favorite dream quotes and a custom made dream catcher.

A Dream Hair event would hardly be complete without one of our favorite dream quotes and a custom made dream catcher.


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