Victory Public Relations is thrilled to partner with MOTHERLY, the leading brand for modern moms, on a targeted PR campaign to tell the story behind the brand that has achieved staggering growth since its launch in 2015.
Why MOTHERLY is so special:
MOTHERLY has over 3x the engagement of competitors in the parenting space as well as across women’s interest and lifestyle categories.
MOTHERLY’s platform blurs digital/physical boundaries with a 50M+ monthly reach digital media business and a consumer goods line launching in 2019, driven by MotherlyInsights, a proprietary predictive analytics engine.
MOTHERLY was founded in 2015 by Jill Koziol, consultant/repeat entrepreneur, and Liz Tenety, an award-winning Washington Post editor and digital strategist.
VPR’s mission is to provide competitive large-firm results with the personalized and hands-on approach of a small agency. Central to that mission is the core philosophy that it is possible to have a challenging and rewarding career and family life, which is just one reason why this partnership is so exciting.
“I discovered MOTHERLY when I was pregnant with my youngest son in 2015. Their content - free of judgment and the one-size-fits-all approach to motherhood that can be rampant - was a welcome surprise and quickly became my go-to. It was no surprise that the brand flourished,” says Andrea Mullan, VPR CEO/founder. “As I got to know co-founder Liz and Jill better, and learned more about the story of the brand, I knew immediately that I wanted VPR to be the agency to help them get the media attention they deserve. MOTHERLY the platform is redefining modern motherhood, and Jill and Liz, through their exceptional leadership and vision, are redefining what it means to be a working mother.”
Stay tuned to our blog and social media channels to learn more about MOTHERLY!